’Our broker relationships are essential to what we do, so his role in enhancing broker engagement, expanding partnerships and ensuring alignment between underwriting appetite and market demand is invaluable,’ says director of commercial
Specialist commercial insurer Peach has appointed Wayne Jefferson as distribution manager.

In his new role, Jefferson will be responsible for leading the development and execution of the company’s distribution strategy, strengthening engagement with key broker partners and identifying new opportunities to expand market reach.
Ryan Bendelow, director of commercial at Peach, said: “We are thrilled to welcome Jefferson to Peach.
”Our broker relationships are essential to what we do, so his role in enhancing broker engagement, expanding partnerships and ensuring alignment between underwriting appetite and market demand is invaluable. This is an exciting moment in our growth phase and Jefferson’s expertise will be a great addition to the team.”
Experience
Jefferson most recently held the position as head of eTrading at software house Applied Systems, where he has spent the last nine years.
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Before this, he also held roles at Axa.
Commenting on this appointment, Jefferson said: “I am really excited to join Peach at such a critical moment in their business evolution.
”I’m looking forward to working closely with stakeholders to drive real growth and build resilient development strategies to help support our broker partners and customers.”

With a range of freelance experience, Harriet has contributed to regional news coverage in London and Sheffield, as well as music and entertainment reporting across various publications.View full Profile











































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