Short-term car insurer to appear in official driving theory test app

Short-term car insurance provider Zixty has agreed an exclusive deal with the Driver and Vehicle Standards Agency (DVSA) that will see it promoted within the agency’s official driving theory test app.

Zixty said that the partnership – which also extends to other DVSA promotional channels – will give it access to some 300,000 active monthly users.

It added that the move “reflects the demand for insurance to support the growing importance of private driving practice as learner drivers look for more flexible and affordable ways to learn and gain driving experience before test day”.

Zixty’s telematics-based learner driver policies range from one hour of cover to 28 days and are aimed at protecting learner drivers, supervising parents and newly qualified motorists.

The firm highlighted the growing importance of learning to drive from a private vehicle, pointing to data from the Driving Instructors Association (DIA) that suggests average learning costs now total between £1,500 and £2,400.

Real-world experience

Andy James, chief executive at Zixty, said: “We are incredibly proud to be working with DVSA in this exclusive long-term deal. Learning to drive has become expensive for many young people and private practice is now an increasingly popular choice for thousands of learners either instead of, or to supplement, formal tuition.

“Zixty makes that easier, more flexible and more affordable. Whether it’s an hour in a parent’s car, a weekend of extra driving before test day or short-term cover after passing, our aim is to help young drivers gain real-world experience safely and responsibly.

“What makes this relationship particularly exciting is that DVSA recognised not only the value of flexible insurance for learners, but also our wider commitment to safer driving.”