’Her strong leadership, fresh perspectives and external broker relationships are the perfect combination of skills to fulfil our growth strategy,’ says head

Zurich UK has appointed Georgina Davis as its new head of regional market for the Midlands, south west and Wales.

Davis has spent the last two years as the insurer’s head of broker proposition and distribution. By taking up her new role, she becomes the youngest regional head ever appointed at Zurich at just 28-years-old.

In her new position, she will be one of four regional heads reporting to the head of retail commercial, Morgan Lyons.

Lyons said: “Davis has already made a big impression on the business since she joined two years ago. Her strong leadership, fresh perspectives and external broker relationships are the perfect combination of skills to fulfil our growth strategy. She’s the perfect candidate to maximise every opportunity in this key region.

“Our commitment to the regions remains strong as we continue to grow. In the coming months we will make five new appointments in Bristol and Southampton, with further growth in our recently announced network trading branch in Cardiff.”

Experience

In her most recent role at Zurich UK, Davis spearheaded the company’s broker propositions and regional distribution strategy.

Prior to this, she worked with British Engineering Services for over four years in a series of broker facing roles, including group head of broker and affinity partnerships.

Speaking about her new role, Davis said that she was ”thrilled to be working with such a talented team and I’m eager to drive growth across the Midlands and south west regions”.

She added: “My passion for this thriving market is immense – having begun my career in Birmingham it truly feels like coming home.

”I’m excited to demonstrate the energy and enthusiasm of our team to our brokers and look forward to achieving great success together.”