Royal & Sunalliance (RSA) will axe up to 100 jobs this month in its UK Personal business in Maidstone and Southampton.

The move, which includes the closure of the Southampton office, is designed to “improve customer focus and operational efficiency”. The company plans to focus on claims, servicing and development.

RSA is remaining tight-lipped about the exact number of jobs to go, but it estimates that 100 employees will be lost across broker and corporate areas of the business.

“In view of our business plans, changes in our portfolio of business and the increasing competitive nature of the market, we have recognised that we cannot continue with our current organisational structure,” said Blyth Morris, director of business, customers and people.

Morris added that RSA was planning to create jobs in healthcare and assistance in Maidstone, priority for which would be given to those who have been made redundant.

“These changes will not affect the levels of service we currently provide to both our broker and corporate partners,” he said. There are 100 people employed in the Maidstone office and 130 at Southampton.

RSA plans to offer all staff the chance to move to other areas around the UK and is consulting with trade unions. RSA employs more than 2,400 staff in 20 locations across the UK.

UK Personal is one of the UK's leading personal lines insurers and is distributed via brokers, independent intermediaries, agents and corporate partners.