Graham Donoghue, formerly chief product officer and director of MoneySuperMarket, has joined Brightside Group as a non-executive director.
Donoghue (pictured), who left MoneySuperMarket at the end of 2015 after eight years, joins fellow non-executive Neil Macmillan on Brightside’s board.
Donoghue’s appointment is subject to regualtory approval.
“Graham has been there, done it and worn the digital and consumer T-shirt,” said Brightside executive chairman Mark Cliff.
“Brightside’s future growth and profitability is hugely dependent on how we interact with our customers via technology. Customers now want to buy insurance online and manage their relationship with their broker online. Graham will help us create a customer-first digital experience across our group with focus on ease of use across devices, and ensuring our customers get the best possible price for their needs.”