Briefing: The big Aviva challenge facing new CEO Amanda Blanc

Aviva office

Aviva chief executive Amanda Blanc has no easy strategic path in solving the Aviva problem

New Aviva chief executive Amanda Blanc has taken one of the toughest jobs in insurance. Aviva is a complex business,  with no easy strategic path. The biggest problem facing Aviva is shareholder returns. They have been a disaster. 

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