Endsleigh Insurance focuses revitalised four-year strategy on three customer niches

target, three

The broker’s chief executive says the refreshed business strategy enables the firm to go ‘deep and wide’ in particular market segments and ‘grow back into its shoes’

Upon joining Howden-owned broker Endsleigh Insurance in June 2020, chief executive Alison Meckiffe immediately sought to tackle what she viewed as the broker’s main challenge – that despite being “a known and trusted brand”, the business “really needed to grow back into its shoes” and “grow back into its core space”.

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