The broker’s chief executive says the refreshed business strategy enables the firm to go ‘deep and wide’ in particular market segments and ‘grow back into its shoes’
Upon joining Howden-owned broker Endsleigh Insurance in June 2020, chief executive Alison Meckiffe immediately sought to tackle what she viewed as the broker’s main challenge – that despite being “a known and trusted brand”, the business “really needed to grow back into its shoes” and “grow back into its core space”.
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