Amazon’s online insurance store – what does it mean for the industry?

Amazon

The FCA has already taken note of the potential for big tech players to disrupt the insurance market

Last month (19 October 2022), Amazon launched the Amazon Insurance Store for select customers with the hope of rolling out access to all customers by the beginning of 2023.

The online store – which can be accessed via Amazon’s website – allows customers to enter their information, compare different providers and prices and then purchase home and contents insurance without leaving Amazon.

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