’We have all the necessary ingredients to continue to grow and achieve our plans and ambitions,’ says distribution and SME trading managing director

Aviva has announced a reshuffle of its commercial lines leadership teams, a statement released today (7 July 2023) said.

The insurer said it made the move in a bid to drive growth and bring “increased focus” on its visibility, responsiveness and delivery for brokers and their customers.

As part of the reshuffle, new underwriting director roles have been created in its global corporate and specialty (GCS) division, which will be filled by Matthew Gordon and Ramesh Singh.

Singh will join the firm from CNA Hardy in the new year, while Gordon has been promoted from chief underwriting officer of specialty lines.

They will be responsible for the strategic direction of GCS and will report directly to Matt Washington, managing director of commercial lines underwriting and GCS.

He said: “Our new structure demonstrates the talent we have in the business and our appetite to invest with some exciting new hires.

“The investment being made into this important growth area will help us deliver on our strategic ambitions for GCS.”

Aviva has also appointed Beccy Brown to drive GCS’ strategic transformation in the new position of chief operating officer.

A new role of head of London market operation is also being created, who will report into Brown.


As part of the move, there have been a raft of changes to Aviva’s distribution division.

The firm has appointed Michelle Taylor to the new role of strategic accounts director, which she will start in January 2024.

Taylor will join from Zurich, where she was most recently UK head of retail sales and distribution.

Aviva added that Ryan Birbeck will move into the role of broker development director.

Over in the SME division, Michael Yabantu has been appointed as managing director of mid-market after leading the mid-market, regional specialty lines and schemes business on an interim basis.

Both the SME and distribution leadership teams will report into Dave Martin, distribution and SME trading managing director.

He said: “I am confident that we have all the necessary ingredients to continue to grow and achieve our plans and ambitions.

“The structure we’ve announced today builds on this success and will ensure that we are even more visible and responsive by listening to and delivering for our brokers and customers in the way they want.”