Confused.com appoints first COO in newly-created role

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Chief executive says the role has been created “to bring greater clarity to customers”

Confused.com has today announced that it has created a new position for chief operating officer (COO), and that Stephen Dukes has been appointed into the role.

Dukes joins the company from Commuter Club where he was interim chief executive. He has also held senior roles at Dollar Financial and Wonga where he was responsible for company growth and product strategy.

As COO, Dukes will lead the business’s product strategy, as well as “play a key role in its mission of bringing clarity to consumers struggling to navigate the confusing world of financial services,” it said in a press announcement.

He will also oversee the company partnerships currently in place, including uSwitch and Money.co.uk.

Dukes said: “For almost two decades Confused.com has been successfully helping customers navigate the complicated process of buying car insurance and other financial products. We want to build on this success. By using the latest technology we aim to give customers an even clearer and more seamless experience that empowers them make the best buying decisions possible.

“Our focus is on a customer-first approach. We embark on this journey side-by-side with our customers, aiming to build long-term, valuable relationships which saves our customers time, money and hassle again and again.”

Louise O’Shea, chief executive of Confused.com said: “As our consumer expectations are becoming even higher and our technology is becoming even more advanced, as brands we have to have a much greater understanding of how tech can help us meet those expectations.

“Stephen will be leading the team at Confused.com to make our vision of bringing greater clarity to customers a reality. Welcome aboard.”