The deal will support Markerstudy’s long-term broking partnership
Market research firm Consumer Intelligence has signed a new deal with the broking division of Markerstudy Group.
This will see Consumer Intelligence provide Markerstudy Broking, Markerstudy Group’s broking arm, with a comprehensive view of where Co-op Insurance sits in the market.
Markerstudy Group bought Co-op Insurance in December 2020.
Consumer Intelligence’s data will focus on pricing and distribution channel optimisation, as well as monitoring performance over time.
Paul Walker, chief commercial officer at Consumer Intelligence, said: “We are delighted to be working with Markerstudy Broking to support its long-term partnership with Co-op Insurance.
“Our data will enable confident decision-making based on the most comprehensive dataset available in the market today.
”We are proud to support brands across the market understand how they can optimise their performance, whilst ensuring their customers receive the best experience possible.”
Co-op Insurance aims to expand its home and motor insurance footprint in the UK.
Giles Biggin, head of relationships at Markerstudy Broking, added: “As part of Co-op Group, Co-op Insurance is a trusted provider of insurance products and we are committed to maintaining and building on its reputation in the market.
“One of the ways we will do this is through benchmarking. Consumer Intelligence will play a pivotal part in keeping us on track to meet our objectives, which include the expansion of Co-op Insurance’s UK motor and home insurance footprint and continuing to offer excellent customer service.”