’They are very important additions to our team, bringing lots of experience and enhancing our capabilities,’ says chief executive

Broadway Insurance Partners have made two new senior appointments in the latest phase of its strategic expansion.

The appointees include Stuart Lowe, who has taken his place as the boutique broker’s director of risk protection, and Nicola Blunt, who has been named managing partner of the new Lancashire site.

Daniel Lloyd-John, chief executive at Broadway, said: “It is no exaggeration to say that Blunt and Lowe are very important additions to our team, bringing lots of experience and enhancing our capabilities.”

Lowe joins from Howden, where he has worked as a group risk consultant and, most recently, as a consultant manager.

Lloyd-John said ”to have him join us is nothing short of a coup”.

“In the last year or so, an increasing number of the businesses we deal with have asked about how best to protect staff and their key personnel or shareholders, those people who drive growth,” he added.

“Lowe is one of the country’s undoubted experts in this area.”

Meanwhile, with a career in insurance spanning nearly 30-years, Blunt joins Broadway from her role as commercial director at Lytham-based Guy Penn Insurance.

Lloyd-John added: “Blunt is highly regarded for her work with some of Lancashire’s leading entrepreneurs and is the perfect choice to head up our new office in the area.

I’m extremely confident that she will generate the kind of growth which we have already seen from Broadway’s Liverpool office in the six months that it has been in operation.”

Further expansion

Launching the broker five years ago, the chief executive explained that the entire focus has been becoming the trusted advisor of choice in the north west and further afield.

Over the last 12 months, Broadway’s number of policies has increased by 45%, with cover arranged for more than £3bn of corporate and private assets on behalf of high profile organisations and individuals.

Lloyd-John said: “We have made significant progress by not just renewing policies as others might do, but by working with clients to determine their specific requirements and then providing the right cover where, when and how it is needed.

“It is more about the personal touch than the machine. We have the same relationships with the major insurers as our bigger competitors, but we go about using that reach in a totally different way – and it clearly works.”

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