Kevin Spencer, the doyen of Gibraltar insurers, is back. He admits that Markerstudy has been extremely quiet for the past 18 months, but the Rock's favourite motor insurer has launched a new marketing campaign.
Rather than waste his money on buying York City football club, he has been persuaded by ardent Spurs fan, underwriting director Gary Humphreys, and group operations director Simon Clayton, to splash out £40,000 for an executive box at White Hart Lane.
It was painful because Spencer is a die-hard Chelsea man. On viewing the artwork of Chirpy, the Spurs mascot, on the executive box wall, he said: "So how is it I have paid all this money for a goose kicking a ball?"
Backchat however was overwhelmed by the new website, www.markerstudy.com.
On the site, animation by marketing company gingermonkeys.com (of which Clayton is a non-executive director) has created a Wacky Races-style chase using the heads of the directors on cartoon cars. But even better is that the directors are chasing the Direct Line red phone and esure's irritating mouse.
A new set of press adverts will promote its limo cover under its specialist public and private hire motor policy using a selection of Carry On double entendres such as: "Rod smiled when he heard he had the longest in Essex."
It's all for the benefit of the broker market, says Spencer, who is in discussions with a decent-sized broker with a GWP of £15m with a view to acquisition.
Nice to have Spencer back. Well until Peter Wood gets his hands on him.