Primary Direct has increased its personal lines portfolio by entering the motor market, selling motor and motorcycle-related insurance policies via its motor quoteline number.

The company searches for the best insurance deal from a range of policies.

This includes allowances for occupational discounts, protected no claims bonuses and cover for former company car drivers.

Primary Direct's Tim Berry said the new product supplements Primary's existing product range.

"We will be rewarding those customers who wish to take more than one type of policy with us, as well as ensuring the same high level of service across all products," he said.