For an alternative view of the motor insurance industry just take a peek in the back pages of two magazines that have recently come to our attention: Fast Car and Max Power (the latter describes itself as 'the definitive guide to arsing about in cars').

Alongside articles on sliding your car sideways at 100mph and how to fit bigger and badder spoilers to your hot hatch are advertisements, such as Bad Boy Insurance and Quick Car Quote, which somewhat bizarrely for an insurer advises readers to "put your foot down".

Other gems include a strapline calling for the attention of "mad, bad or unlucky drivers". Backchat's favourite line on pricing is , and we quote - "f*ck that's cheap".

Not quite 'quote me happy' and no surprises when it comes to the name of the company, Sharp Insurance Services.