RAC Financial Services, the joint AXA and RAC venture, has made its first strategic moves in the motor insurance market.

The company is set to launch a new motor insurance panel aimed at providing motorists with tailored insurance. The panel will extend RAC's offering by sourcing products from a wider pool of insurers.

At the same time, RAC Insurance Direct will be rebranded as RAC Insure as it attempts to cement its position in a competitive marketplace.

AXA director Lee Gladwell said: "The new arrangement is a significant business opportunity for RAC Insure, delivering increased opportunity for growth."

In a bid to provide a consumer-focused offering RAC Financial Services has teamed up with intermediary BDML Connect Ltd. BDML will run liaison and 'back office' support for RAC customers.

Managing director of RAC Jason Richards: "We will be making it easier and simpler for consumers to find appropriate cover."

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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