The proliferation of online motor insurers has left consumers with a challenge - what to type into the search engine. A recent survey by online insurer found that consumers are not the most lateral of thinkers.

Among the unusual key words typed in are: "insurance companies that specialise in convictions"; "cheap women insurance"; and "the full monty lady only insurance". Backchat's favourite is "tits motorcycle insurance" where the consumer must believe the concept of 'quote me happy' should be taken literally.