Official launch follows insurer’s plan to take on the over 50s motor market

over 50s motor

SunLife has officially launched its over 50s motor insurance product in conjunction with broking group BGL’s affinity division, Junction.

Customers can now buy the motor product from SunLIfe’s website, through aggregators or over the telephone.

SunLife unveiled its partnership with Junction and its intention to take on the over 50s market in February this year.

It has already launched an over 50s home product.

The life insurer, formerly owned by AXA, first revealed its intentions to enter the general insurance market back in 2014.

SunLife said the motor product, which will be managed by Junction under the SunLife brand, has been chosen to appeal to people over 50. It has a five-star Defaqto rating, a 24/7 claims line, uninsured driver promise, medical expenses and contents cover as standard with the comprehensive cover.

Customers have the option to add elements such as breakdown cover and legal protection.

The cover is underwritten by a panel of insurers, which SunLife said will result in “highly competitive pricing”.

SunLife chief executive Dean Lamble said: “Earlier this year we partnered with Junction to launch our brand new home insurance product.

It has already proved extremely popular with existing customers, and we have also welcomed thousands of new customers through online aggregators. So we are delighted to partner with them again to launch our brand new 5* Defaqto rated car insurance product.”

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