The AA, the UK's largest motor intermediary with 1.2 million policyholders, is splashing out £6m on a national advertising campaign for its website.

TV adverts show a couple returning home from work. He asks whether she has phoned around for insurance quotes, she then points out that the AA website did it for her, trawling through sites in minutes.

Peter Fisher, AA Insurance Services' general manager said: “The message of our new campaign is that now there is no need to spend your scarce free time searching through lots of companies.”


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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