The AA, the UK's largest motor intermediary with 1.2 million policyholders, is splashing out £6m on a national advertising campaign for its website.

TV adverts show a couple returning home from work. He asks whether she has phoned around for insurance quotes, she then points out that the AA website did it for her, trawling through sites in minutes.

Peter Fisher, AA Insurance Services' general manager said: “The message of our new campaign is that now there is no need to spend your scarce free time searching through lots of companies.”