Independent intermediary Stuart Alexander aims to soften the blow of escalating mobile phone crime with its bespoke insurance scheme for dealers and retailers.
Mobile phone use is rocketing with around 43% of the adult population having use of one, making it one of the fastest growing consumer goods.
But crime is growing at an equivalent pace, 15,000 handsets are stolen monthly, and thousands more are lost.
Stuart Alexander's Phonesure will be sold exclusively through intermediaries. Commission will be negotiable.
Not only are mobile phones becoming smaller and easier to misplace, but replacement costs are rising.
Retailers may give away the handsets in many cases, but it is often the customer who is liable if they are lost or damaged.
They may also face having to pay a hefty bill for any unauthorised phone calls.
By teaming up with Phonesure Marketing, Alexander is able to provide three sophisticated tiers of cover.
Phonesure Bronze, insures against accidental damage, fire and theft together with unauthorised call charges up to a value of £250, for around £4 a month or £47.88 per year.
Silver stage cover, has the added benefit of extended unauthorised call cover up to £500, for £4.99 a month, (£59.88 a year).
Top range Gold cover, enhances the basic cover with added breakdown and accessories cover, and unauthorised call cover up to £750, for £5.99 per month or £71.88 per year.
Peter Collins, Stuart Alexander spokesman, said: "The three levels of cover will give retailers a secure and on-going income because it will create a renewal stream for them."
Stolen phones will be replaced, as will accidentally damaged phones, if beyond repair. Cover is worldwide.
Teresa Hayward of Phonesure Marketing , said: "We have already signed up two major retailers and believe that first year sales will be well into six figures."