Ageas to ‘double down’ on broker-led personal lines in new strategy

Ant Middle CEO Ageas UK Aug 20 1

Chief executive explains how ‘there’s real opportunity’ for Ageas as it homes in on its ‘heartland business’ with brokers

Insurer Ageas has unveiled a new long-term organisational strategy, promising to “double down on growing our personal lines business via brokers, that can be electronically traded”, a focus that Ageas UK chief executive Ant Middle calls the insurer’s “heartland business”.

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