Briefing: Navigating a soft market – what’s next for UK brokers?

Mike Edgeley 2 hi-res

Insurers, keen to fight for market share, are more likely to support brokers who can adjust to these market conditions

It is undoubtedly a buyers’ market. Increased insurance capacity and appetite, evident throughout 2024, has accelerated into the first half of 2025 – and shows little sign of slowing.

Depending on what source material you refer to, rates have fallen between 6% year-on-year and as much as 20% on certain lines.

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