Analysis

Briefing: Are you being served?

By 2024-09-04T08:00:00

Mike Edgeley

The role of the broker should be ‘to absorb complexity and convey simplicity’ – but today’s disconnect between customers and the profession provides a broadening challenge to achieving this aim

While many reading this column won’t remember the popular sitcom Are You Being Served from the 1970s, customer service is now more topical than ever and is at the forefront of our industry’s challenge to regain customers’ trust.

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