AXA’s deal expands its UK healthcare presence

Age uk alarm

AXA said it has agreed to buy the personal alarm business Aid-Call from Age UK, the charity for the elderly.

Based in Devon and employing around 140 people, Aid-Call provides personal alarm services for over 50,000 people.

The acquisition, which is subject to FCA approval, will further strengthen AXA’s presence in the UK healthcare market. Financial terms were not disclosed.

“Aid-Call, with its size, well established operating procedures, direct-to-consumer experience and its deep understanding of the needs of older people, is an excellent fit for AXA,” said Keith Gibbs, chief executive of AXA PPP healthcare.