AXA is the first panel member for insurance startup Brolly

AXA Insurance has been named as the first panel member to provide a new car insurance product through insurance startup Brolly.

The new policy, which is scheduled to launch in March, will be available to drivers via the Brolly Shop, a section of the Brolly app.

As part of the offering, the policy includes a 24-hour claims helpline, windscreen repair and replacement keys or locks if your car keys are lost accidentally.

The partnership is part of AXA’s wider strategy to work with innovative companies to make life easier for its customers, while the move allows Brolly to take its first steps toward offering motor policies to customers via its shop.

Brolly describes itself as a next-generation insurance aggregator - powered by artificial intelligence - and is aimed at helping customers to understand insurance with personalised advice, manage their existing policies and buy the right cover at the right time.

“At AXA we have a strong appetite to work with new and innovative start-ups and are always looking at new ways to bring our products to the market,” said Neil Mercier, head of motor, AXA UK. 

Phoebe hugh brolly

“Our aim at Brolly is to help people understand their own insurance needs, find the best policies, and then help manage them simply and easily as circumstances change. People are blindly overspending and buying the wrong cover - so we’re using technology to try and stop that from happening,” said Phoebe Hugh, chief executive and co-founder of Brolly (pictured).