The UK insurance industry is in good shape, with happy customers who think that the industry is reliable and professional. That's according to new MORI research commissioned by Insurance Times for Str ...

The UK insurance industry is in good shape, with happy customers who think that the industry is reliable and professional. That's according to new MORI research commissioned by Insurance Times for Strategy 2002.

According to MORI, 38% of the 2000 plus UK adults interviewed said they thought the insurance industry is reliable. And 28% of the interviewees said the industry was professional. However, the question, which allowed multiple answers from a menu, revealed that 20% of people think the industry is unreliable, 8% think the industry is unprofessional and 8% think it's unadventurous.

On household contents insurance, 44% of policyholders were fairly happy and 38% were very happy with their household insurance providers. Around 20% of the UK population did not have household insurance. Only 4% were either fairly or very unhappy with their provider.

When asked what factors would influence changing insurance provider, price was the biggest factor with 53%. But 20% said claims handling experience would be the biggest influence.

The full findings will be presented at the Strategy 2002 conference that begins today at Celtic Manor near Newport, Gwent.

The conference, which is being chaired by John Humphrys, will be the only conference targeted at discussing strategic ideas with directors in the insurance industry.

For a full report see next week's Insurance Times.

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