Friend of the motor fraternity, Roadrunner, has devised a novel way of getting its customers to renew their policies.
Described by Roadrunner's chairman Mike Slack as the "Arthur Daleys of this wor ...
Friend of the motor fraternity, Roadrunner, has devised a novel way of getting its customers to renew their policies.
Described by Roadrunner's chairman Mike Slack as the "Arthur Daleys of this world", the motor traders don't like receiving recorded delivery letters, because in their world only bills and summons appear in this form.
It was only recently that Roadrunner finally understood why no one replied to its postal renewals.
So from Spring 2002 a new plan will come into play. Media relations manager Allison Walter has dreamed up a way of grabbing their attention. As most traders spend all day at car auctions, a group of gorgeous girls with clipboards and renewal forms are to be deployed across the country.
They will then encourage the traders to fill in their renewals and in return get a voucher for a free sandwich.
Busty blonde and a bacon butty. In the words of the great Del Boy: lovely jubbly.
