Affinity broker UIA has dropped Jardine Lloyd Thompson (JLT) as its pet insurance provider because JLT preferred to concentrate on deals struck with retail giants, UIA has claimed.

UIA, which markets to the not-for-profit sector, set up the pet insurance deal with JLT's Paws Pet Insurance eight years ago.

But the deal was terminated following claims by UIA that JLT failed to develop the product properly.

The book is currently worth an annual £50,000.

UIA product manager Steve Ancell said: "We have a big audience for the product and it has been left to pasture [by JLT]."

He claimed that JLT preferred to concentrate on relationships with Marks & Spencer and Sainsbury.

Ancell said annual income for the product could soar if it was properly developed and marketed.

"We have access to a network of regional brokers and the names and addresses of potential clients - it is just a case of exploiting that."

A JLT spokesman said:

"With regard to our Paws Pet Insurance product we can confirm that our client focus is unchanged. JLT remains as keen as ever to market this product through both small and large affinity groups."