A new company is developing a risk management tool to assist small firms in choosing their insurance policies.

The Insurance Manager is a Kent-based business that hopes to launch a service that will revolutionise the way companies manage risk and choose insurance to fit their specific requirements.

Managing director Danny Cooper plans to offer a service available on a retained or “as and when basis” to firms who do not have their own insurance and risk manager.

Cooper said that by offering a service that is independent of brokers The Insurance Manager can assess a firm's policy requirements and fight the corner for its customers.

Cooper claims that this will allow a business to “manage the whole risk and insurance process, including market negotiations. A bit like having their own solicitor or accountant in the office but without the cost.”

Cooper, who has been in the insurance business for over thirty years, decided to set up The Insurance Manager after selling his broking firm, Clarke Cooper & Co, to Folgate.