Aviva launches new proposition for complex mid-market risk

Aviva has expanded its commercial lines offering with the launch of Aviva Premier, a new proposition aimed at mid-market firms with complex risk profiles.

The insurer said that the new product supported its “ambition to grow in the upper mid-market segment by bringing together the full breadth of its underwriting, claims, risk management and relationship capabilities into a single proposition”.

It will include enhanced protection against underinsurance, dedicated access to claims teams, valuation services and claims preparation support, as well as dedicated risk consultants to manage enquiries.

The launch follows a “refocusing” of the firm’s UK commercial lines business aimed at creating a simpler trading model for clients and brokers. The firm added that regional client relationship managers would act as a central point of contact to “strengthen the tripartite broker‑client‑Aviva relationship”.

Complex risk environment

Dave Martin, managing director for UK commercial and chief distribution officer at Aviva, said: “Businesses are operating in an increasingly complex risk environment and many require more than a traditional insurance solution.

“Aviva Premier follows the refocusing of our UK commercial lines business and supports our ambition to grow with larger and more complex UK clients. It brings more of Aviva’s specialist underwriting, claims, risk management and relationship expertise together around the customer, while giving brokers a more aligned proposition and simpler way to trade with us.

“Many brokers will recognise the Premier name. Today’s Aviva Premier reflects how customer needs have evolved and how we’ve refocused our business to serve larger and more complex clients. It combines the expertise, service and long-term support that businesses increasingly value, while giving brokers a stronger proposition for customers with more sophisticated insurance requirements.”