Biba rolls out new facility to help brokers better understand UK businesses

Biba has launched a new member facility to help insurance brokers better understand companies across the UK and Ireland.

A statement released yesterday (16 August 2023) said the facility had been designed to help brokers deliver tailored outreach at scale, provide better underwriting submissions, increase client retention and cultivate existing books of business “efficiently and cost-effectively”.

It was developed in partnership with customer lifecycle intelligence platform FullCircl and will be called FullCircl SmartBroker.

Mike Hallam, Biba’s head of technical services, said: “We’re delighted to launch this exciting new facility that promises to help our members tackle some of their biggest challenges.

”The SmartBroker platform is the culmination of close collaboration between Biba and FullCircl [and] we believe it will deliver meaningful opportunities to drive growth across our member base.”

Ex-broker input

The facility uses FullCircl’s proprietary graph technology, which can ingest and match data points from official and premium third party sources.

It is available on a subscription basis with special terms for Biba members through the association’s website.

FullCircl’s insurance success director Ashleigh Gwilliam said that as an ex-broker he was “truly excited to bring SmartBroker to Biba members”.

“SmartBroker provides access to the most comprehensive and up-to-date information throughout the life of a customer, something we call customer lifecycle intelligence,” he added.

“[It also] improves business performance, enables faster and more accurate decision making and differentiated client experiences, delivering the same ROI [return on investment] no matter the size of the business.”