Defaqto launches rebranded Market Pricing business

Market intelligence firm Defaqto has officially launched its rebranded market pricing business, following its purchase from Pearson Ham in January 2026.

Defaqto said that the proposition – now known as Defaqto Market Pricing – will “continue to provide insurers with comprehensive competitor pricing intelligence and market insight across personal lines insurance”, while benefiting from closer alignment with its “broader data, ratings and technology capabilities”.

The purchase followed parent company Fintel’s announcement of plans to “strengthen its software and data division and expand its proprietary data and intelligence capabilities within the UK financial services sector”.

Defaqto also confirmed that the Defaqto Market Pricing website is now live, giving insurers “access to information on the business’ pricing intelligence solutions and strategic market insight capabilities”.

Important milestone

Alex Gibson, marketing director at Defaqto, said: “Bringing the Market Pricing business under the Defaqto brand represents an important milestone in the evolution of the firm and reflects the strength of the combined proposition we are building for the insurance market.

“Pearson Ham built an exceptionally respected market pricing capability with deep expertise, rich data assets and longstanding insurer relationships.

“By aligning the business with the Defaqto brand, we are creating a clearer and more unified proposition for insurers seeking trusted insight, pricing intelligence and data-driven decision making.”

Stephen Kennedy, managing director at Defaqto Market Pricing, added: “The launch of Defaqto Market Pricing is about building on the strong foundations and reputation the team has already established in the market, while creating exciting opportunities for future growth and innovation.

“Our clients will continue working with the same expert team and benefiting from the same high quality market intelligence capabilities, now enhanced through closer integration with Defaqto’s broader data and technology ecosystem.”