Insurance Times will be a media partner for the event, which also aims to raise £50,000 for Cancer Research

Ferrari’s Formula 1 reserve driver Ollie Bearman will help Aventum attempt to break a world record in Leadenhall market later this year.

The insurance firm is aiming to set a record for the most participants in a static cycle relay – an event which Insurance Times will be a media partner for.

This will involve participants cycling for a minimum of 1km each in slots around the clock on a static bike on a purpose built stage.

Aventum also aims to raise £50,000 for Cancer Research as part of the record attempt.

Current Formula 2 star and Ferrari young driver Bearman has registered to take part and will be on hand to meet fans and encourage participants.

Bearman stepped into Ferrari’s Formula 1 car at the Saudi Arabian Grand Prix earlier this year after Carlos Sainz was forced to step back from his driving duties at the last minute due to appendicitis.

Despite the lack of preparation, the 18-year-old qualified an impressive 11th before stealing the limelight with an incredible seventh place in the race, beating the likes of Lando Norris and Lewis Hamilton.

“There is something very inspiring about the thought of the London market coming together in Leadenhall market for such an important cause,” Bearman said.

“Cancer affects the lives of one in two people. Every two minutes someone in the UK is diagnosed with cancer.

“By collectively doing our bit, we’ll be helping to save lives and become a Guiness World Records title holder. I’m really excited to support such an inspiring and worthy cause.”


Beginning at 10am on Tuesday 9 July, the London market collectively has until 4pm on Thursday 11 July to set the record.

Aventum said it would need more than 500 participants to take part in the event.

“We need 500+ participants to take turns to cycle on a single exercise bike in a continuous relay – around the clock,” Matt Field, chief marketing officer at Aventum, said.

“We have three days and two nights in Leadenhall market to achieve this goal and raise over £50,000 for Cancer Research.

“We’re calling on everyone in EC3 to help. Everyone can join in and take part no matter what their level of fitness or cycling experience and if you don’t want to cycle there are plenty of support roles you can sign up for too to do your bit – we’re going to need an army of helpers.”

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