Russell White appointed as new Peach Pi chief executive officer

Russell White has been appointed as Peach PI’s new chief executive officer.

White joined the niche insurer as its commercial distribution and trading director in August 2022.

As part of the promotion, White will also become the chief executive of Peach PI’s parent company, National Pharmacy Association Insurance.

In a LinkedIn post confirming the move today (9 May 2023), White said he was “delighted” to share the news.

“This is an incredibly exciting time for the company as we enter a new phase of growth and innovation, while ensuring we continue to deliver a first-class service to our customers,” he said.

‘Huge impact’

In a separate LinkedIn post today, Peach PI said White will take up the role of chief executive officer with immediate effect.

The business said his “passion for delivering innovative solutions and brilliant service in collaboration with intermediary partners has had a huge impact on the business”.

“We are delighted to now see him take on the mantel of chief executive officer in line with our succession plan,” it added.

“The board very much looks forward to supporting him in delivering his vision for the next phase of Peach Pi’s development.”

Peach PI also revealed that chief operating officer Lisa Banks, who has been with the business for 19 years, will be taking on the additional role of managing director of Pharmacy Insurance.

“This is an exciting time for Peach Pi as we enter a new era of growth and innovation and we look forward to the possibilities ahead with our new team at the helm,” it said.