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Third of UK insurers lagging behind on personalisation as ‘AI execution gap’ grows

By 2026-06-15T14:00:00

Ai report

’The conversation around AI is becoming far more practical now – less about testing the technology and more about whether insurers can bridge the execution gap and actually embed AI confidently and at scale into the way decisions get made every day,’ says head of UK, Ireland and South Africa

A third of UK insurers (30%) admit they are significantly lagging behind customer expectations around personalisation. 

This is according to Earnix’s new report ’Insurance 2026: Earnix AI Trends Bulletin – UK Survey Results In Depth’, released 11 June, which revealed that over half (55%) of UK insurers have integrated artificial intelligence (AI) into some core business functions.

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