SSP joins the MGAA as it launches new AI product platform

SSP UK and Ireland has joined the Managing General Agents’ Association (MGAA) and launched an artificial intelligence (AI)-powered product configuration platform.

Called pure product studio, the offering enables MGAs to launch product cycles, that traditionally took between three and six months, in a matter of days.

It applies agentic AI to the product build process to generate complete, production ready configurations — including screens, business rules and lists — directly from an English product description. 

Michael Keating, chief executive at the MGAA, said: “We are delighted to welcome SSP UK and Ireland to the MGAA.

”Technology and innovation continue to play an increasingly important role in the MGA sector and SSP’s focus on AI-powered solutions and product agility aligns strongly with the evolving needs of our members and the wider market.”

Commitment to MGAs and technology

The AI-powered platform was built to support MGAs and insurers with lean IT teams operating across multiple jurisdictions and product lines, combining full product lifecycle management, end-to-end automated test coverage and enterprise grade governance.

Martyn Mathews, managing director at SSP UK and Ireland, said: “Our membership of the MGAA and the launch of pure product studio are early signals of our intention to build a strong portfolio of MGA clients.

”Our restructure has given us fresh capability to support this market and to give MGAs the technology they need to innovate faster and compete more effectively.”

Bal Badhan, director of rating and pricing at SSP UK and Ireland, added: “Joining the MGAA reflects our continued commitment to supporting the MGA community with technology that helps businesses innovate and respond faster to market opportunities.

”With solutions such as pure product studio, we are enabling insurers and MGAs to reduce the time, cost and specialist resource traditionally required to launch and manage insurance products — while maintaining the governance and control the market demands.”