Willis has reiterated its support for greater transparency in global broking, following the presentation by the EC of its preliminary findings on competition within the European business insurance market.

Richard Bucknall, vice chairman, of Willis said: “In representing our clients, we subscribe to the very simple view that they should know what we earn in exchange for the services and value we deliver, and that applies to all clients, small, medium and large.”

He added: “Brokers who ignore their clients' best interests do so at their own peril.”

In conclusion, Bucknall said that while implementing transparency may have been something of a challenge given the vast number of changes needed – and the need for people to change the way they think – the benefits have created a more open and professional partnership between Willis and its clients.