Broker announces expansion drive in non-core household and travel insurance sectors

Broker AA is preparing for a major push on its home and travel offering in a bid to grow market share outside its core motor business.

The motor and financial services group is reviewing ways to drive its presence in the two sectors and will embark on a nationwide public relations campaign within the next two months.

An AA spokesman said: "AA is obviously traditionally associated with motor insurance and we have usually relied on cross-selling.

"We have a large database of existing clients for both breakdown cover and car insurance. That is a great distribution channel for us but we feel it is time to really push our other products on their own merits."

The company said it had contacted its panel of 16 insurers, which includes Norwich Union and Royal & SunAlliance, to discuss improving the home and travel products offered through the broker.

AA has around 1 million motor policyholders in the UK, constituting 60% of the broker's total business.

Household accounts for 36%, with 650,000 policies, with travel making up the remaining 4%, with 60,000 policyholders.

The spokesman said: "We do not want to get left behind in the non-motor sectors. Household and travel are key to our future plans and that is what this review is about."