ABI sets out trust-led strategy for next three years

The ABI has set out a new three-year strategy aimed at strengthening trust in the insurance sector, improving resilience across the UK and supporting a market that works more effectively for customers and firms.

The trade body’s 2026 to 2028 strategy followed what it described as a successful previous three-year period, during which it worked with members to support financial resilience, wellbeing and stability for households and businesses within a more volatile risk environment.

Under the updated plan, the ABI said it would focus on three core priorities – building a trusted sector, investing in people and the planet and shaping an effective market – while continuing to run a financially resilient organisation that delivers value for members.

As part of its commitment to being a trusted sector, the ABI said it would continue to put customers at the centre of its work. This includes initiatives designed to improve understanding and trust in general insurance products, reduce protection gaps and ensure the industry adapts to changing customer needs in a commercially viable way.

Helping hand

On resilience, the ABI said the industry had a critical role to play as households, businesses and infrastructure face growing pressure from extreme weather and other emerging risks. The strategy also placed emphasis on investment and sustainability.

In terms of market effectiveness, the ABI said a proportionate and stable regulatory framework remained essential to growth, innovation and competitiveness. It committed to working closely with members and regulators to streamline processes, reduce duplication and improve efficiency, while maintaining strong customer protections.

Hannah Gurga, director general at the ABI, said: “Our strategy is built around helping people feel more secure. We’ll stay focused on strengthening trust in our sector, supporting a market that works well for businesses and customers and investing in people and the planet.

“With this strategy, we have a clear direction and a practical plan to deliver with our members, helping the industry provide stability for households, businesses and the wider economy in a world that’s becoming less predictable.”