Covid-19 has polarised consumers on data sharing

Polarised Groups

Insurers will be challenged with how they respond to the polarising impact of the coronavirus pandemic, and they must not fall into the trap of excluding a large swathe of vulnerable customers from their books of business

More than half of motor and home insurance customers are not comfortable sharing data with their insurer, according to new research from Consumer Intelligence.

The research found that only 43% of those surveyed were comfortable with sharing data with their insurer, and consumer intelligence chief executive Ian Hughes says it is clear that the Covid-19 pandemic has had a polarising effect on consumers.

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