Analysis

Insurers gearing up for changing motor trends

By Trevor Hemsley 2025-06-18T07:00:00

flexible driving

Increasing demand for motor insurance policies that cater towards flexible driving is fomenting market adaptation – but is this just a flash in the pan, or a longer-term trend?

In the motor market, the times they are a changing, with recent Uswitch research into driving habits, published in June 2025, highlighting a gradual shift towards more flexible driving habits.

In particular, research revealed that active memberships of car clubs – which enable cars to be rented by the hour or day – rose by 143% between 2019 and 2023, suggesting more people want access to a car without taking on the full-time costs and responsibilities of owning one.

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