SMEs and sole traders are a ‘significantly untapped market’, according to chief growth officer – however, the insurance sector must be more proactive when it comes to accident and health covers
Insurers must do more to educate the UK’s sole traders and SMEs around essential insurance covers because at present, the industry is not meeting the needs of this demographic, contributing to a growing underinsurance crisis, according to Peter Norman, head of distribution at MGA OneBefore.
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