Businesses considering mergers and acquisitions need to invest in employees in order to succeed, according to the Broker Exchange.
A study by Harvard Business School revealed that companies with strong staff morale generated profits 750% higher than those with poor staff morale. They also engineer long-lasting partnerships, the survey found.
Broker Exchange's Sarah Ashman said: "At the end of the day it is the people within the organisation who must implement the consolidation, merge the cultures and achieve the intended goals.
"But the people will either sabotage the success of the new organisation or they will unite and focus their attention, expertise and effort on the achievement of the goals of the new entity."
Broker Exchange has published a workbook guide entitled, Mergers, Acquisitions and Partnerships, to help businesses through the process. It is available from www.broker-exchange.com.
