With fierce competition in direct home insurance, analyst Defaqto looks at what one of these companies - esure - is doing to compete in the market. It also compares products for single trip travel cover
Esure's new home insurance policy <
One of the most prevelant insurance advertisers at present is Halifax's esure. Although its current television advertising starring Michael Winner concentrates on its motor insurance product, esure also has a home insurance offering. This is being updated with effect from the end of March. Defaqto has analysed the buildings and contents sections of this revamped policy, against a selection of broker and direct products.
What esure buildings cover offers
Looking at the buildings policy, esure doesn't particularly stand out in the market - its cover is one of a large number of policies offering broadly similar levels of cover.
Key features of the policy include:
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