Insurer Analysis

Toby Clegg

News Analysis

Briefing: Confidence men and women – and the industry’s missing marketing narrative

2026-07-16T08:00:00+01:00By

Toby Clegg asks whether the sector is missing a trick in ignoring one of its most fundamental marketing narratives

James York

Analysis

Briefing: Ryanair’s real product is certainty – insurance can learn from that

2026-07-09T08:00:00+01:00By

What can the insurance sector learn from the different expectation management strategies employed by two of the world’s biggest budget airlines?