Insurer Analysis

AI

News Analysis

TechTalk: When AI becomes the front door to insurance, who decides what's inside?

2026-10-05T07:00:00+01:00By

As AI platforms become a new route into insurance, the industry faces a critical question – when a chatbot recommends a policy, can customers tell where information ends, advice begins and commercial influence starts?

Sharon Brown, Peia

News Analysis

Briefing: When more care is possible, what care is right?

2026-09-30T08:00:00+01:00By

Sharon Brown, founder and chief executive at the Pet and Equine Insurance Association (Peia), questions whether the insurance sector’s approach to increasing limits has become part of the problem