Legal Drive Hire and Accident Assistance have formed a strategic alliance in an attempt to increase growth and speed up claim settlements in the accident management market.

Both are leading players and will share profits from the joint services offered, which they claim will increase revenue by several million pounds.

Manchester-based LDH is a specialist in non-fault accident management, offering vehicles on a like-for-like basis to innocent parties after road crashes.

LDH's annual turnover has risen from £850,000 in 1995 to £4 million currently for credit hire alone.

Accident Assistance is a GE Financial Insurance company. GEFI offers financial protection through short-term cash benefit insurance.

The deal will focus on offering credit hire coupled with LDH's Crashplan.

Under Crashplan, a credit repair scheme, LDH agrees to settle 90% of the repair invoice immediately.

LDH sales and marketing director, Stuart Foster, said: "This alliance will bring many benefits to LDH, AA and, most importantly, our customers."

Both hope the alliance will give them an edge in a competitive market.

AA's general manager, Simon Irons, said: "This deal will undoubtedly generate additional sales volume in the vehicle hire business."