Wholesale intermediary MiniBusPlus this week revealed its new corporate logo along with a pledge to streamline services and increase efficiency.
MBP says the new logo signals a "fresh approach to underwriting".
As a result of the changes in MBP's underwriting philosophy, customers have fewer questions to answer before being placed on cover. Also, customers will no longer have to disclose young drivers or convictions on inception or renewal.
As of May 2000, MiniBusPlus will trade as MBP Insurance. A key part of the rebranding is to reflect MBP's push into the ecommerce arena.
MBP insurance development director John Pickford said: "This is no cosmetic change. MBP has seen tremendous growth over the past ten years, but like any progressive company, we felt the need for an image more in keeping with the times."