’Launching insurance for homes and cars is a big step in our long-term strategy,’ says managing director

Allianz has launched a new UK home insurance product as part of plans to expand its personal lines offering.

The three-tier proposition offers bronze, silver and gold levels of cover, which is available through the insurer’s website and price comparison websites.

Fire, storm, flood and subsidence cover are included as standard, while home emergency and legal expenses are available as optional extras or as part of the gold tier product. 

The move comes after the insurer rebranded its personal lines insurance broker business from LV=Broker to Allianz.

It said this was a “key step in growing the Allianz brand across the personal lines market” and said the new home product formed part of its growth strategy.

“We’re very excited to launch our new home insurance product into the UK personal lines market and provide more choice for customers who are looking for great value protection for their home,” Serge Raffard, managing director at Allianz, said.

”We’re extremely excited to extend the Allianz brand to UK consumers and launching insurance for their homes and cars is a big step in our long-term strategy.

”This is the next part of our Allianz journey and we’re proud to provide cover from the number one global insurance brand to UK consumers.”


Allianz said the new product would see buildings and contents insurance come together as a package.

Options include alternative accommodation when the home is unfit to live in from events such as flooding and fire, starting from £30,000 up to £100,000 under the buildings insurance section, with rebuild costs ranging from £500,000 to £1m.

Meanwhile, home contents are covered from £50,000 under the bronze level and up to £150,000 under the gold level, while bikes up to the value of £350 are automatically covered under all three tiers.

And all customers can change their policy without admin fees and have access to a 24-hour UK claims line.

”We want our customers to feel in control, which is why at the touch of a button they can manage their policy online and make changes without admin fees,” Raffard said.

”We also understand customers may want to speak to someone to make a claim, which is why our product comes with a 24-hour UK claims line which is simple and straightforward to use.”