Audatex launches the product while also revealing almost a third of UK motor policy holders think the claims process is too long 

Technology partner and data provider, Audatex, has launched a new end-to-end motor claims management platform.

AudaENOL shortens and streamlines the claims process for motorists by giving them the power to initiate and drive the process forward.

Research also launched today from Audatex reveals that over half of UK motor insurance policyholders feel the claims process is lengthy and out of their control.

30% felt it took too long and 25% felt they were not in control of the process, according to Audatex’s Consumer Empowerment in Insurance research conducted by Censuswide.

David Shepherd, regional managing director for Audatex UK and Africa said: “AudaENOL is responding to the clear need from policyholders to experience a fully digitised motor insurance claim process, similar to how they complete other day-to-day tasks using the latest technology.

”Visibility, control, veracity, simplicity, immediacy - these are now all essential requirements for today’s consumer experiences and motor insurance is no exception.”

Combining accident and vehicle damage information, vehicle data, and the suitability of individual repairers, AudaENOL allows claimants to carry out a claim any time and in any place.

Shepherd added: “Insurers can no longer approach each stage of a motor claim as a standalone event; they must now provide a single digital claims journey which fits seamlessly into the busy, ‘always on’ lifestyle of the modern consumer.

”Improving the experience of UK policyholders should be a main focus for insurers. And with a third (33%) of respondents unsure of how to make a claim and nearly half (46%) blaming a bad claims experience on poor customer service, the need for a more consumer-friendly claims approach is now imminent.

”AudaENOL allows insurers to put the customer back in the driving seat when making a claim and at the same time ensures they hold a competitive edge in an industry which is being continuously revolutionised by digital transformation.”