Faster claims management is brokers’ number one priority – Aviva

Almost half of brokers say that faster claims settlement is the number one improvement they want to see from their insurer partners, citing claims experience as pivotal to clients’ continued purchasing decisions.

This is according to the latest Broker Barometer survey from Aviva, released yesterday (15 July 2026), which also found that increased risk management support (34%) and deeper insight into clients’ businesses (32%) rank highly on brokers’ wish lists.

The survey also highlighted the importance of business development managers to the broker community, with 96% of respondents rating them as “important” and a further 44% rating them as “essential”.

Elsewhere, demand for regional underwriting remains strong, with almost nine in 10 brokers saying they want to work with an insurer with a strong regional presence.

Strong teams

The research was conducted by Censuswide among a sample of 250 general insurance brokers .

Michael Yabantu, managing director for mid-market at Aviva, said: “Brokers know that success isn’t down to one individual – it’s about having the right people in the right positions, backed by a strong team. From efficient claims handling to empowered local underwriting, regional teams have a key role to play in helping brokers understand and deliver for their clients.

“That’s why we’re continuing to invest across our regional team – strengthening underwriting authority, improving claims experience and putting more support on the ground.

“Together, we’re providing brokers with a strong bench of expertise to call upon, helping them stay on the front foot and compete in a challenging market.

“By wrapping the right support around them, I’m pleased that we can help our broker partners advance their own business goals whilst delivering consistently strong results for our shared clients.”